who owns motor yacht phoenix 2

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Boat of the Week: The Elegant 295-Foot Superyacht Will Transport You Back to New York’s Art Deco Period

A 16-foot-long metal sculpture of the mythical bird on the end of the bow gives a hint of the dramatic features inside the boat., julia zaltzman, julia zaltzman's most recent stories.

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The principal owner was heavily involved in the boat’s design. Though he passed away a few years after taking delivery in May 2010, the yacht has remained in the family. Phoenix 2 was his second Winch-designed yacht, but his first new build.

The former, also named Phoenix , was penned for a different owner who had requested a Parisian art-deco theme. Phoenix 2 was the boat that he wanted to build, and New York was his art-deco city of choice.

“The owner was a powerful businessman and very proud of it,” says Dixon. “He wanted Phoenix 2 to reference the boom time of 1920s New York—the art-deco architecture and that period of industrialization. It was much stronger in character than his previous yacht.”

In a subtle nod to the Big Apple, the external side decks are large enough for two people to comfortably walk abreast, and the New York skyline is outlined in polished stainless-steel on the upper deck bar stools. A more overt example of the theme is the plated stainless-steel Phoenix sculpture on the bow, which is a direct representation of the eagles on the Chrysler building.

“The owner wanted his yacht to be longer than his friend’s, so we welded and bolted on a 16-foot phoenix figurehead on the bow,” Andrew Winch told Robb Report . “It’s absolutely enormous, weighs 5.5 tons and gave the owner the extra 16 feet he was looking for.”

The interior keeps to four main colors—black, cream, gold and burgundy—with high-gloss macassar wood and gold leaf used to reflect 1920s glamor.

Adjacent is a round room with a reinforced floor where a custom black-and-gold Steinway piano sits. Designed as a one-off, it has a phoenix emblazoned on its side and took two years to build. The crew of 28 include a pianist and guitarist, as well as a massage therapist and chocolatier.

“The owner was a consummate host and Phoenix 2 was all about dining, music and entertainment,” says Winch. “He liked to think that his dinner guests became the orchestra, while he was seated at the head as the conductor.”

The yacht also has a spa, gym and hammam for relaxation. A wine cellar is stocked with the finest Italian and Bordeaux wines. The owner’s love of art is evident in the yacht’s prized collection, including a Modigliani in one of the guest suites.

The art-deco theme continues in the lower-deck cinema. On the top deck is a second outdoor cinema and a swimming pool with portholes in the floor to allow natural light to fill the staterooms below. The forward master suite is spread across two levels.

On the main deck is the bedroom, dressing room and ensuite, with another elaborate mural and a vanity table with refrigerated cosmetic drawers. A private spiral staircase leads to the owner’s deck with an observation lounge and office where a desk made from high gloss macassar and mother of pearl inlay takes pride of place.

“The owner felt the panoramic views would be wasted on a master bedroom where he wouldn’t spend as much time,” says Dixon. “A private lounge gives him another level of privacy and is the room the family enjoy spending time in the most.”

One of the few changes made since the original design is an extension to the swim platform. Though the principal didn’t live to enjoy his yacht for as long as hoped, his family has cruised Europe and the Caribbean. “The yacht crosses the Atlantic every year,” Captain Ian Howcroft told Robb Report .

For sale for $134 million with yacht broker Burgess, Phoenix 2 is ready to rise from the ashes and give a modern Jay Gatsby and Daisy Buchanan a chance to foxtrot around the high seas.

Click here to see more images of Phoenix 2.

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What’s the $130 million ‘phoenix ii’ superyacht really like.

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Phoenix II is for sale

After spending quite a bit of time aboard Phoenix II , the 295-foot-long superyacht designed by Winch Design and built by Lürssen , during the Monaco Yacht Show with Chris Cecil-Wright of Cecil-Wright Partners , I’m going to come right out and say it. No other yacht achieves such opulence, style and over-the-top superyacht luxury quite like it.

PHOENIX II celebrates NYC in art deco style

But Phoenix II was not the first yacht Winch Design developed and Lurssen built for an owner who is fascinated by skyscrapers and art deco style. In fact, he was so happy with his original Phoenix —smaller at just under 200-feet, launched in 2004 with a French Art deco-inspired interior—that they were not surprised when the wish list for the new yacht called for another opulent art deco interior.

PHOENIX II is built for style and fun

“The owner wanted Phoenix II to reference the boom time of 1920s New York and the art-deco architecture of that period,” says Jim Dixon, Winch Design Managing Partner & Creative Director, Yachts & Aviation. “It’s much stronger in character than his previous yacht.”

An Immersive Arctic Cruise On Hurtigruten’s Svalbard Line

As you can see in these photos and video, the results speak for themselves.

“ Phoenix II is an extravagant and heavily personalized boat,” Dixon adds. “And I still hold her up as one of the best projects we’ve ever done.”

PHOENIX II pays homage to NY art deco

Iconic landmarks, from the skyscrapers on the bar stools in the sky lounge bar to the massive figurehead that looks like it could have been taken directly from the Chrysler Building, pay homage to New York City. Everything, from the door handles to the cutlery, was custom-designed specifically for the yacht. The yacht also had a significant refit in 2019.

PHOENIX II features multiple hot tubs and lounge areas

There’s a Steinway grand piano in the formal salon, in addition to silk carpets and a ceiling adorned with hand-gilded phoenix birds. The dining room is brilliantly lit from above like a Broadway stage. The large forward bulkhead is emblazoned with a six-paneled relief sculpture of musicians. And the foyer is inspired by Radio City Music Hall.

The owners study

Other notable features include the rivetted-aluminum spiral staircase, the Radio City-inspired cinema with popcorn maker and a gym overlooking the aft helipad (there is a second helipad on the foredeck).

“The owner is a consummate host and Phoenix II is all about dining, music and entertainment,” says Winch Design founder Andrew Winch. “He likes to think that his dinner guests become the orchestra, while he was seated at the head as the conductor.”

PHOENIX II dazzles

Needless to say, I was blown away by the level of craftmanship and attention to detail I found onboard. But I was also a bit curious to find out why Chris Cecil-Wright was so happy to give me the grand tour of the yacht in Monaco that’s very much for sale now. (Cecil Wright Partners shares this listing with the lead broker Burgess Yachts .)

“ Phoenix II very much represents the type of yacht that our company has been working to be known for,” he said. “She’s large, custom built, in immaculate condition and from a top Northern European pedigree yard; in this instance Lürssen.

Dining in style onboard Phoenix II

“We won the listing for Phoenix II having closed the sale of Kismet , a 95-meter (311-feet-long) sister ship of Phoenix II , in only 4 months. An industry record for this size of yacht. Turnaround time from listing to completion is something that our company is becoming renowned for; with an average time on market of 4 months and only 3 months for Feadships both unmatched in the industry.

The main deck lounge onboard PHOENIX II.

“An additional attribute is that we work as a collective. Yes, we are a boutique business, but as the client you will receive the attention of multiple team members to ensure that you are looked after to the nth degree.”

Makes sense to me. We all want to be looked after to the nth degree, now don’t we?

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PHOENIX 2 YACHT CHARTER

90.09m  /  295'7   lurssen   2010 / 2024.

• Previous Yacht

Cabin Configuration

• 1 Double/Twin

Special Features:

• Sophisticated Art Deco interiors
• Beautifully detailed main salon with grand piano and chandelier
• 7.5m sundeck pool
• Owner's suite with private Jacuzzi
• Sumptuous home cinema room
• Winter garden dining area with retractable glass panels

With plenty of onboard entertainment, motor yacht Phoenix 2 is an exceptional yacht charter choice

Inspired by the New York skyline, Phoenix 2 was built by the German shipyard Lurssen, and delivered in 2010. At 90.1m (295.7ft) the yacht is the biggest designed by Winch Design. The yacht features a 5.7m (18.7ft) phoenix figurehead that rises from the bow like the eagles mounted on the Chrysler building.

Exterior Design

Her exterior incorporates both elegant and streamlined arrowhead design lines that are complemented by more than 100 metres of polished stainless steel handrails uniquely shaped and installed. Her sundeck offers a generous swimming pool with separate Jacuzzi and an exterior cinema.

Interior Design

On the inside, Andrew Winch Designs created a Deco bygone era interior with inspiration from the early 20th century. The imaginative use of furnishings, fabrics and furniture influenced by the New York 1930's era, is incorporated into her unique general arrangement which has been carefully designed to provide the clients with exactly the style and practicality of the yacht they require.

Guest Accommodation

Phoenix 2 offers guest accommodation for up to 12 guests in 7 suites comprising a master suite located on the main deck, two VIP cabins, three double cabins and one cabin that can operate as twin or double. The supremely spacious full beam master suite features extensive storage space provided by the dressing room benefits from a his and her bathroom. A crew of twenty-eight, who specialize in creating exceptional charters, are on hand to provide guests with a yacht charter vacation to remember.

Onboard Comfort & Entertainment

On your charter, you'll find plenty to keep you busy and entertained including a piano, perfect for creating a relaxed atmosphere for you and your guests. Elsewhere Phoenix 2 boasts a movie theatre, perfect to relax after a long day on the water. If you're in need of indulgence, the beauty salon offers a range of treatments to pamper and restore. Kick back and relax in the well-appointed spa or elsewhere, soothe tired limbs and reinvigorate yourself in the sauna. Take a plunge in the pool under the sun or head to the beach club and take advantage of indoor-outdoor living and entertaining. A gym with all the latest equipment is available for a good work out and in addition retreat to the deck jacuzzi and soak up the scenery.

Phoenix 2 benefits from some excellent features to improve your charter including an elevator, making any part of the yacht quickly and easily accessible. Enjoy additional privacy thanks to the separate crew passageway or elsewhere, make your evenings more memorable with stunning underwater lights. With Wi-Fi connectivity you don't have to lose contact with the outside world, unless you want to or you can stay comfortable on board whatever the weather, with air conditioning during your charter.

Performance & Range

Built with a steel hull and aluminium superstructure, she offers greater on-board space and is more stable when at anchor thanks to her full-displacement hull. Powered by twin MTU engines, she comfortably cruises at 14 knots, reaches a maximum speed of 18 knots with a range of up to 6,000 nautical miles from her 205,000 litre fuel tanks at 12 knots. Phoenix 2 features at-anchor stabilizers providing exceptional comfort levels.

Set against the backdrop of your chosen cruising ground, you and your guests can enjoy endless days of fun on the water with the exceptional collection of water toys and accessories aboard Phoenix 2. Principle among these are Flyboards for soaring over the water or swimming like a dolphin. Take to the sea on the Jet Skis offering you power and control on the water. Additionally, there are towable toys offering fun and adventure. If that isn't enough Phoenix 2 also features waterskis, a Kite Surfer, a seabob, wakeboards, kayaks and much more. Phoenix 2 features four tenders, but leading the pack is a 10.06m/33' Delphia Limo Tender to transport you in style.

Book your next the Mediterranean luxury yacht charter aboard Phoenix 2 this summer. She is also accepting bookings this winter on request.

With its luxurious interiors, vast array of onboard facilities and a highly-trained and professional crew, a luxury yacht vacation onboard motor yacht Phoenix 2 promises to be nothing short of spectacular.

TESTIMONIALS

There are currently no testimonials for Phoenix 2, please provide .

Phoenix 2 Photos

Amenities & Entertainment

For your relaxation and entertainment Phoenix 2 has the following facilities, for more details please speak to your yacht charter broker.

Phoenix 2 is reported to be available to Charter with the following recreation facilities:

• 1 x 10.06m  /  33' Delphia Custom Limo Tender with 2 x Yanmar 315 HP engines
• 1 x 10.06m  /  33' Delphia Custom Sports Tender with 2 x Yanmar 315 HP engines
• 1 x 7.62m  /  25' Nautica Tender with 2 x Yanmar 260 HP engines beach landing
• 1 x 6.4m  /  21' Fassmer RIB with 1 x Steyr 236 HP engine

For a full list of all available amenities & entertainment facilities, or price to hire additional equipment please contact your broker.

• + shortlist

For a full list of all available amenities & entertainment facilities, or price to hire additional equipment please contact your broker.

'Phoenix 2' Charter Rates & Destinations

Summer Season

May - September

€1,200,000 p/week + expenses Approx $1,336,000

High Season

Cruising Regions

Mediterranean Croatia, France, Italy, Monaco, Montenegro

HOT SPOTS:   Amalfi Coast, Corsica, French Riviera, Sardinia

Winter Season

October - April

$1,000,000 p/week + expenses

Please enquire .

Charter Phoenix 2

To charter this luxury yacht contact your charter broker , or we can help you.

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Super Yacht PHOENIX 2 delivered to her Owner

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Written by Eva Belanyiova

In April CharterWorld brought you the news about the launch the beautiful and sophisticated Lurssen Yacht PHOENIX 2.  Her original project name was J24.  Only a few months after her lunch this Andrew Winch designed luxury super yacht has been delivered to her proud Owner.

Super Yacht Phoenix 2 delivered to her Owner - Photo courtesy of Carl Groll

Superyacht Phoenix 2 is the second yacht for the Owner, developed and built by the same team, including Andrew Winch Designs , Moran Yacht & Ship and the Lurssen Shipyard. His first superyacht under the name PHOENIX was launched in 2004, however since has been sold .

Please contact CharterWorld - the luxury yacht charter specialist - for more on superyacht news item "Super Yacht PHOENIX 2 delivered to her Owner".

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PHOENIX 2 Motor yacht

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• Length: 91.4m (299.9ft)
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PHOENIX 2 Yacht – Immersive $160 M Superyacht

The PHOENIX 2 yacht is a magnificent motor yacht that is 90.02 meters in length with a 14.0m beam, a 3.8m draft, and a capacity of 2,667 GT.

She was built in 2010 specifically for world-class luxury yacht chartering.

With a plethora of large living rooms and great facilities, you’ll be in for a treat from the moment you step aboard. 

PHOENIX 2 yacht interior

She was designed by Andrew Winch Designs with inspiration from the early 20th century.

Her features include a beauty salon, a movie theater, a spa, underwater lighting, an elevator, a beach club, and a gym.

The PHOENIX 2 yacht can accommodate up to 12 passengers in seven rooms, including a master suite on the main deck, two VIP cabins, and two double cabins.

The master suite’s exceptionally expansive full-beam design includes enough storage space in the dressing area and a convertible bed. 

Guests will find plenty of activities to keep them busy and entertained such as a comfortable movie theatre, luxurious beauty room, and a sauna.

It also has an elevator that makes any part of the yacht quickly and easily accessible. 

Her exterior boasts elegant arrowhead design lines that are both beautiful and streamlined, as well as more than 100 meters of polished stainless steel railings that are distinctively formed and installed.

She also has a sundeck that features a large pool with a separate Jacuzzi and an outdoor movie.

With the outstanding variety of water toys and accessories aboard the PHOENIX 2 yacht, guests will enjoy countless days of fun on the water against the backdrop of the beautiful waters.

It is equipped with fly boards, jet skis, kitesurfers, sea bob, wakeboards, kayaks, and much more.

She has four tenders, including a 10.06m/33′ Delphia Limo Tender that will transport guests in style.

But what makes this yacht stand out among its contemporaries is the massive carved phoenix figurehead that proudly rests on the prow which adds to its striking beauty. 

Specifications

The PHOENIX 2 yacht has a steel hull and an aluminum superstructure and cruises comfortably at 14 knots.

She has a top speed of 18 knots and has a range of up to 6,425 nautical miles from her 205,000-liter fuel tanks at 12 knots. 

Powered by twin MTU engines that will take guests to their dream destination, a luxury yacht holiday on board promises to be nothing short of fantastic.

With its opulent interiors, a wide range of onboard amenities, and a well-trained and competent crew PHOENIX 2 is

She was bought for US$ 160 million and has an annual running cost of US$ 10 – 16 million.

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After Apple, Jony Ive Is Building an Empire of His Own

Five years after leaving Apple, the iPhone designer is forging a new life in San Francisco, one imaginative building at a time.

Many people have wondered what Jony Ive has been up to since he left Apple five years ago. Credit... Carolyn Fong for The New York Times

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By Tripp Mickle

Tripp Mickle spent two days with Jony Ive at the LoveFrom office in the Jackson Square neighborhood of San Francisco.

• Sept. 21, 2024

Five years to the week after he walked away from the top job designing the iPhone, Jony Ive leaned over a hulking model of a San Francisco city block. The dozen buildings, with each brick carved to scale in Alder wood, had become a prototype for his future.

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“We’re standing right now, here,” Mr. Ive said, pointing with his black, Maison Bonnet reading glasses at a two-story, 115-year-old building in Jackson Square, a Gold Rush Era neighborhood wedged between San Francisco’s Chinatown and Financial District. “We bought this building first, but then we noticed that it had access to this huge volume in the center.”

The “huge volume” was a parking lot. Each time Mr. Ive, Apple’s former head of design, looked at the empty stretch of asphalt, he saw something more: a garden, a pavilion, a place where people could socialize outside like they do at his favorite restaurant in London, the River Cafe. So he bought the building next door. And then he bought another and another. Eventually, he owned half of a city block, including the vacant blacktop.

“This is a very odd thing,” Mr. Ive said, looking up from the model on a morning in late June. “For five years, I haven’t talked to anybody about what we’re doing.”

Mr. Ive, 57, walked off the world stage in 2019 at the pinnacle of his profession. During his 27 years at Apple, he had conceived the minimalist aesthetic of Apple products. His sleek designs and packaging had influenced everything from the look of televisions to the shape of water bottles. He had become a rare industrial-designer-turned-celebrity who was a co-chair for the Met Gala and helped J.J. Abrams, the director of “Star Wars: The Force Awakens,” dream up a new lightsaber .

But after leaving Apple to start his own design firm, which he named LoveFrom, Mr. Ive largely disappeared. The firm’s website displayed only its name in a self-made serif font. Its sparseness led people across Silicon Valley to joke that Mr. Ive had spent five years designing a typeface. But behind the laughter was the same curiosity: What was Mr. Ive up to?

Mr. Ive’s city block model offered part of the answer. Over the past four years, the British designer, whose wealth is estimated in the hundreds of millions of dollars, has quietly accumulated nearly $90 million worth of real estate on a single city block. The purchases began early in the pandemic, at a time when many tech luminaries were fleeing San Francisco. Mr. Ive found the exodus noxious.

“I owe the city so much,” said Mr. Ive, who moved to San Francisco in the 1990s. “The area had attracted so many people because of its talent, but as soon as things stopped working out, people were leaving.”

Dressed in a white, long-sleeve, hooded T-shirt, stone chinos and Clarks Wallabee shoes, Mr. Ive said he wanted to draw creative types to the edge of downtown. He has been turning one of his buildings into a home base for his agency’s work on automotive, fashion and travel products. Another is the headquarters of a new, artificial intelligence device company that he is developing with OpenAI.

“I don’t know whether it was reckless,” he said of his building buys. “It certainly wasn’t arrogant. It was well intended. But I really felt we could have a contribution.”

Wealthy tech executives spending their fortunes on real estate or more imaginative adventures is a staple of Silicon Valley culture. Some buy islands, others build yachts longer than a football field or fund quixotic flying car projects. Mr. Ive’s fixation on a single city block, by comparison, seems modest.

But for Mr. Ive, Jackson Square also represents personal reinvention. Few people walk away from their profession’s premier job. Even fewer start over again. A self-professed control freak, Mr. Ive decided that he had fretted enough over the snugness of each iPhone box, the layout of every Apple Watch component and the curve of every iPad corner. He wanted something new.

At LoveFrom, he has tried to trust his instincts. Buying one building led to buying another. A discussion about a new yarn led to his first fashion apparel. Work with one client, Brian Chesky, the chief executive of Airbnb, led to meeting Sam Altman, the chief executive of OpenAI.

It is unclear what the real estate spending spree will amount to, and for all of Mr. Ive’s success, there have been points when his design instincts and expensive tastes went too far. He has been criticized for putting form over function. Some MacBooks were so thin that the keyboards malfunctioned. Some of Apple’s biggest fans mocked the custom gold watch that the company sold for $17,000.

But over two days with him earlier in the summer, it became apparent that he has become more relaxed, even as the range of projects he tackles explodes.

“What I’m learning is to trust, more than ever, my intuition,” Mr. Ive said. “That’s the thing that I’m most excited about.”

From the Infinite Loop to Jackson Square

Mr. Ive was 21 years old when he first visited San Francisco. It was the summer of 1989, and Britain’s Royal Society of Arts had awarded him a travel scholarship for creating a futuristic phone called “ the Orator. ” He used it to visit Silicon Valley because of its reputation for designing that decade’s most important product: the personal computer.

On that visit, he and his future wife, Heather, fell in love with Jackson Square. Many buildings in the neighborhood had survived the city’s 1906 earthquake and fire because there was a whiskey storehouse in the area. City officials had worried the alcohol would catch on fire, so they protected the neighborhood, even as the rest of the city burned.

Mr. Ive spent hours in the neighborhood at the William Stout Architectural Books store, which had thousands of books about design. Before he left the city, he knew that he wanted to return.

When Apple offered him a job with its design team in 1992, he made San Francisco home. His twin boys, Charlie and Harry, were born there in 2004 and grew up in a $17 million mansion in the Pacific Heights neighborhood with sweeping views of the Golden Gate Bridge.

When it came time to find office space for LoveFrom, Mr. Ive returned to Jackson Square because of its creative legacy. It was just a block away from City Lights Bookstore and Vesuvio Cafe , where Jack Kerouac, Allen Ginsberg and the Beat Generation hung out. It was also home to galleries and artists.

“One of the things that I was fortunate of was to see and understand the context of San Francisco through the eyes of Steve Jobs,” Mr. Ive said. “He knew City Lights and Vesuvio. I owe Steve so much for how I understand San Francisco’s contribution to the culture.”

Mr. Ive named the firm in honor of Mr. Jobs, who told Apple employees in 2007 that one of the ways to express appreciation to humanity is through “the acting of making something with a great deal of care and love.”

In early 2020, Mr. Ive was searching for a permanent office when he learned about a building for sale on Montgomery Street in Jackson Square. He bought it for $8.5 million and discovered its backdoor led to a parking lot encircled by the block’s buildings. He wanted to turn the parking lot into a green space, but learned that he needed to own another building on the block to control the parking lot. So a year later, he bought a neighboring, 33,000-square-foot building for $17 million.

As he was pursuing the property, Mr. Ive had dinner with his friend Wendell Weeks, the chief executive of Corning, the glass company that makes iPhone screens. He talked excitedly about his investments, but Mr. Weeks cringed. San Francisco’s commercial real estate market would crash during the pandemic, and more than a third of its offices remain vacant.

“I don’t really think you need to do that,” Mr. Weeks told Mr. Ive. “I can get you office space.”

But Mr. Ive’s mind was made up. At Apple, he had worked at Infinite Loop, a sterile office park near the interstate, and Apple Park, a futuristic circle of glass and blonde wood. Both campuses were so isolated that they could have existed anywhere. He wanted his new office to be part of the community.

Mr. Ive’s land grab alarmed residents and business owners. Aaron Peskin, a city supervisor now running for mayor, worried that Mr. Ive might demolish iconic buildings and propose a skyscraper.

Those worries faded after neighbors met Mr. Ive. He offered to reduce some tenants’ rents, did free design work for others and won over Mr. Peskin, a frequent critic of development in his district, with his plans to preserve the existing buildings.

“I’ve seen many iterations and reincarnations of this area, but it’s always maintained a diverse business typology,” he said. “He respects that.”

An Elegant History of Buttons

From a bench at a long wooden table inside the LoveFrom studio on that morning in late June, Mr. Ive flipped through images of his firm’s work. There was a coronation emblem for King Charles III, a jacket for the Italian luxury brand Moncler and an interior touch-screen for the first electric Ferrari.

The three-story studio was a blend of Mr. Ive’s past and present. Exposed brick walls framed a long table for design discussions — much as he had at Apple. Waist-high tables nearby, similar to those at an Apple Store, displayed finished work. And shelves along the walls displayed white coffee table books about design research.

“This is my button book,” Mr. Ive said, as he flipped open one of the oversized books titled “Garment Fasteners Design Research.” Its pages were filled with images of fasteners and pins from prehistory through the Bronze Age. It was the first of a custom-printed, five-volume series of books with pictures and analysis of mankind’s entire history of making buttons for clothing. “Five years we’ve been working on this, and we absolutely love it.”

When Mr. Ive first considered leaving Apple, he turned to his friend Marc Newson for advice. The Australian-born industrial designer , who joined Apple in 2014 to work on the Apple Watch, had spent his career at an independent design firm with work that ranged from luxury yachts and surfboards to Louis Vuitton luggage and vibrators. Mr. Newson suggested that they start a creative collective to work on projects.

Recalling those early conversations, Mr. Newson said the goal was to leave behind the grind and rigor of Apple. “The freedom was the idea,” Mr. Newson said.

Over five years, Mr. Ive and Mr. Newson hired architects, graphic designers, writers and a cinematic special effects developer who work across three areas: work for the love of it, which they do without pay; work for clients, which includes Airbnb and Ferrari; and work for themselves, which includes the building renovation.

Mr. Ive’s “button book” is emblematic of the firm’s approach. During a conversation in 2019 with Remo Ruffini, the chief executive of Moncler, Mr. Ive learned that the jacket maker was uncertain how to use a new yarn made of recycled nylon. Mr. Ive proposed creating a jacket cut from a single piece of cloth with no seams.

The resulting coat is a blanket of goose down that can be zipped together to create two sleeves. It slips inside the shell of a poncho, parka or a field jacket and is held in place by custom, magnetic buttons that snap together with a click like an AirPods case. The buttons are etched with LoveFrom’s mascot: a brown bear inspired by California’s state flag.

The jacket will be released this fall as a special edition item. It will cost more than $2,000.

The Moncler project was something Mr. Ive collaborated on because he wanted to design his first garment. It fit into his belief that the firm should do some work that he says is for “the love of others” and some that is for the “love of us.”

The firm’s largest “for us” project is the Jackson Square redevelopment. On a 114-inch TV near the studio’s entrance, Mr. Ive showed an artist’s rendering of the parking lot as a garden. Pebbled pathways cut between green grass. Hedges created a perimeter of greenery along the walls of the surrounding buildings and trees provided shade for outdoor chairs. A pavilion stood in the center for meetings and events.

The firm’s studio will fill two buildings between the courtyard and street. Because of a zoning requirement, one of the buildings will have a LoveFrom store where the firm will sell products like its custom notebooks and Moncler jackets.

He and Mr. Newson hope the renovation, which is scheduled for completion in late 2025, draws others to the area. Several firms have already followed, including Emerson Collective, which was founded by Laurene Powell Jobs, and Thrive Capital, the venture capital firm with ties to OpenAI.

“There’s a counterintuitive opportunity to prove people wrong” about San Francisco,Mr. Newson said.

Ferrari Screens and A.I. Devices

As Mr. Ive climbed a wooden staircase to the studio’s second floor that morning, he spoke about LoveFrom’s clients, which pay the firm as much as $200 million annually. The two dozen designers upstairs were working on an array of projects, including a Christie’s auction stand, Airbnb graphics and a Ferrari interior.

John Elkann, the chief executive of Exor and a member of the Agnelli family, which owns Ferrari, was one of LoveFrom’s first clients. Mr. Elkann tapped the firm because he admired how Mr. Ive’s Apple Watch had turned an analog device into a digital product. He wanted the same touch on Ferrari’s first electric vehicle.

The project has given Mr. Elkann an appreciation for LoveFrom’s process. In January, he visited the firm’s studio for an hourslong meeting about the car’s steering wheel. He listened as Mr. Ive and others talked about the appropriate steering wheel length and how a driver should hold it. Ferrari’s chief test driver tested an early prototype of the wheel, which borrowed design elements from the company’s sports car and racecar history, to assess how it would perform.

“Paying attention to the steering wheel in a car that you want to drive and what the physicality of what that means is something that Jony was very clear about,” Mr. Elkann said. He added that the result is “something really, really different.”

Brian Chesky, Airbnb’s chief executive, was another early client. LoveFrom helped redesign the travel company’s review system, introduce three-dimensional icons to its app and develop a concept, called “travel postcards,” which led to the company’s introduction of Icons, destination properties including a replica of the X-Men mansion that people can rent.

Mr. Chesky is a close friend of Mr. Altman, whose company OpenAI has been at the forefront of building generative artificial intelligence. Last year, Mr. Chesky arranged for Mr. Ive and Mr. Altman to meet for dinner.

At a Michelin-starred restaurant, Spruce, a few miles from Jackson Square, Mr. Altman and Mr. Ive talked about how generative A.I. made it possible to create a new computing device because the technology could do more for users than traditional software since it could summarize and prioritize messages, identify and name objects like plants and eventually field complex requests like booking travel.

Mr. Ive and Mr. Altman met for dinner several more times before agreeing to build a product, with LoveFrom leading the design. They have raised money privately, with Mr. Ive and Emerson Collective, Ms. Powell Jobs’s company, contributing, and could raise up to $1 billion in start-up funding by the end of the year from tech investors.

In February, Mr. Ive found office space for the company. They spent $60 million on a 32,000-square-foot building called the Little Fox Theater that backs up to the LoveFrom courtyard. He has hired about 10 employees, including Tang Tan, who oversaw iPhone product development, and Evans Hankey, who succeeded Mr. Ive in leading design at Apple.

On a Friday morning in late June, Mr. Tan and Ms. Hankey could be seen wheeling chairs between the Little Fox Theater and the nearby LoveFrom studio. The chairs were topped by papers and cardboard boxes with the earliest ideas for a product that uses A.I. to create a computing experience that is less socially disruptive than the iPhone .

The project is being developed in secret. Mr. Newson said that what the product would be and when it would be released were still being determined.

Though Mr. Ive is optimistic about their work and enthusiastic that it could make his investments in Jackson Square worthwhile, he is uneasy about the future. It is only natural for him to be afraid that he spent too much money on property or worry that his start-up could fail.

But seated on a plush, cream couch near LoveFrom’s model of Jackson Square, he said that his philosophy was not to let success be determined by a number. Judging a real estate purchase or a new device by its return on investment would miss the point. Life’s most important decisions require leaps into the unknown.

“You somehow have to make friends with uncertainty,” he said. It was a very un-Apple-like view of the world.

Read by Tripp Mickle

Audio produced by Tally Abecassis .

Tripp Mickle reports on Apple and Silicon Valley for The Times and is based in San Francisco. His focus on Apple includes product launches, manufacturing issues and political challenges. He also writes about trends across the tech industry, including layoffs, generative A.I. and robot taxis. More about Tripp Mickle

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