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Paul & Shark: Luxury, Italian Blue Water Apparel

Paul & Shark is a brand renowned for its leisurewear, especially on the water. It’s a high-end luxury brand that’s consistently brought out boating clothes that aren’t just stylish, but durable as well. You’ll find knitwear, shirts, jeans, sweatshirts, coats, beachwear, and more.

Paul & Shark was established in 1975 by Paolo (Paul) Dini, whose family had a knitting mill in Varese, Italy. He named the company after an 18th-century sailing ship, and today, it’s an international brand.

What Is New With Paul & Shark?

Paul & Shark is a brand dedicated to the 3 quintessential Italian values: quality, creativity, and technology. They’re known for selling smart casual and luxury clothing you can wear in the toughest of waters. Even today, every single piece is made in Italy, and many of them are made at the Dini family mill, Dama Spa.

In December 2021, the brand opened a new concept store at Malpensa Airport in Milan, Italy. This is supposed to be a restart of their brand, which will usher in many new and exciting projects for 2022.

Sustainable Raw Materials

While Paul & Shark dedicate themselves to such values, this doesn’t mean they disregard their environmental footprint. In fact, they’re committed to using sustainable raw materials to keep their carbon footprint as small as possible.

For example, this brand uses hand-picked cotton grown with low-impact methods. And they source recycled wool and goose down to not only reduce CO2 emissions and save water but also reduce the exploitation of animals.

Paul & Shark also has a gold-level plastic-free certificate by Sfridoo and a UNI EN ISO 14001:2015 certification. The latter means they’ve received recognition for their efforts as an industry leader that’s environmentally responsible.

Protection From Electromagnetic Waves (EMW)

Are you worried about harmful EMW coming from your mobile devices? Paul & Shark’s garments are lined with metal alloy fabric, which provides a shield against these harmful waves.

Steel is a great conductor, so it absorbs the EMW effectively.

All Elements Are Made in Italy

Paul & Shark’s dedication to high-quality pieces is evident when you consider where they make their pieces. Italy’s known for its high-quality craftsmanship and luxury designs.

The fact that most work is done at the family mill suggests that this third-generation company keeps a close eye on its products. You’ll never have to worry about cheaper, lesser-quality garments that have been outsourced for production.

TYPHOON 20000

TYPHOON 20000  is exclusive technology from Paul & Shark. It’s a treatment used on their sportswear to keep you dry and safe while yachting.

Keep Water Out

TYPHOON 20000 uses an ultra-thin membrane that’s impenetrable for water. Any person that wears a garment with this treatment can trust that they’ll stay dry, even in the most turbulent waters.

Brave the Winds

The ocean can be not only cold but also windy. Harsh winds can make it feel colder than it really is, which can put a damper on any  yachting trip .

TYPHOON 20000 uses a revolutionary process that allows every square centimetre of the fabric to withstand a 20-meter column. Not only that, but it’ll also hold up against strong gusts of wind.

Feel Comfortable

Often, waterproof and windproof materials don’t feel very comfortable; they tend to trap heat and sweat. The technology for TYPHOON 20000 changes all this.

This treatment is a membrane that’s highly breathable, which helps with air circulation. This breathability won’t have you sitting and soaking in sweat, as it’ll disperse excess body heat.

In addition, Paul & Shark line their garments with thermometric stitching. This helps keep you warm with little rubbing and chafing.

Paul & Shark Events, News and Charity

Interested in what Paul & Shark is up to? Here are some highlights.

Partnership With Pro Basketball Star Danilo Gallinari

In September 2021, Paul & Shark announced a partnership with top NBA star Danilo Gallinari. Gallinari will be a brand ambassador, representing Paul & Shark with other major Italian names.

Partnership With Formula One Driver Antonio Giovinazzi

In March 2021, the brand partnered with Italian Formula One driver Antonio Giovinazzi. Like Gallinari, Giovinazzi will also represent this company as a brand ambassador.

Appointment of New Worldwide Travel Retail Director

in July 2021, Paul & Shark appointed Silvia Santin as their new Worldwide Travel Retail Director. She has extensive experience in the fashion and travels retail business. She’s also served on the Tax-Free World Association Management Committee.

Collaboration With White Mountaineering

White Mountaineering is a Japanese label known for its urban look. These 2 brands came together for a fall 2021 capsule collaboration, which features all-black garments. The selection ranges from jackets and sweaters to T-shirts and vests.

Partnership With Shark Trust

Paul & Shark partnered with Shark Trust to bring a capsule collection. There’s a special logo designed by the Shark Trust that appears on these garments. 10% of sales from these pieces will be donated to this organization.

Second Life Project

This brand aims to reduce waste by repairing defective garments and repurposing them as new unique pieces. 20% of the proceeds are given to various sustainable projects in the world.

Paul & Shark offers some great apparel for yachting and more! Not only will you look fantastic in their pieces, but you’ll also conquer the waters easily with these garments.

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• Paul And Shark

Paul & Shark have been providing elegance and sophistication in all their clothing since 1975

Join the Paul & Shark family and shop this contemporary collection today with Mainline Menswear US.

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Integrated production from the very beginning

On 4 March 1957, the mill Maglificio Daco, founded in 1921, opened its doors under the new owner Gian Ludovico Dini. Every aspect of the production took place within the company: from sourcing the yarns to producing the fabrics and making all the packaging. Clothes were shipped around the world thanks to prestigious partnerships with Christian Dior and Balenciaga.

A journey and an inspiration

At the start of the 1970s, Paolo (Paul) Dini, the eldest son of Gian Ludovico, during a trip to a small sailmaker's workshop in Maine, found a sail from an old 18th-century clipper that caught his attention: the inscription read "Paul&Shark". It was fate. The Paul&Shark brand was born.

A yachting collection

The yachting collection dates back to the mid-1970s, when Paul&Shark entered the luxury sportswear sector with a collection inspired by the sea, the world of sailing and the spirit of adventure.

The birth of an icon

In 1978 the C0P918 pullover was born: a sailing sweater that would become an icon of the Paul&Shark style: immediately recognizable from its packaging, a metal used onboard boats as a multi-purpose container. The water-repellent sweater had immediate success and signaled the start of a whole new water-repellent knitwear collection.

Un total look

Over the years the company has expanded to become a comprehensive smart casual and luxury sportswear brand, famous for the quality of its garnments, appreciated by fans of Italian design and high-performance technical materials, many of which have been patented by Paul&Shark.

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Travel in style

Stretch, but with style. Albini 4 Flex dress and sport shirts by Emanuel Berg are the ultimate travel companion.

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Paul and Shark Typhoon Corduroy Jacket - Blue

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Stylist Notes

The Italian-style brand Paul and Shark has introduced this Typhoon Corduroy Jacket featuring a stand-up collar with an adjustable hood, zip and popper button fastening, Primaloft wadded padding and finished with branding on the sleeve.

Product Features

• 100% cotton
• Primaloft Wadded Padding
• Corduroy design
• Zip and popper button fastening
• Branding on sleeve

This product has not been reviewed yet.

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Is heritage luxury brand Paul & Shark on your radar?

The high-end lifestyle brand is more than just an idiosyncratic name. awash with technical innovation and yachting inspiration, paul & shark has been making waves for over half a century….

Words: Jonathan Wells

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Paul & Shark. The name’s intriguing enough. Who is this Paul? And what’s he doing keeping such close company with a shark? The whole thing sounds exciting, exhilarating — and just a little bit dangerous.

In fact, this underrated, understated luxury lifestyle brand is all of the above. Founded in the 1970s, the idiosyncratic name surfaced when businessman Paolo Dini took a trip to a small sailmaker’s workshop on the rocky eastern US coast. Tucked away amongst the nautical nick-nacks, he found an 18th century clipper’s sail embroidered with the words ‘Paul & Shark’. And so the brand was born.

But we’re getting ahead of ourselves. To fully appreciate this Italian brand, we must first dive further back into its shark-infested waters, to 1921. It was almost 100 years ago that the Maglificio Dacò mill opened in the provincial Lombardy village of Masnago. Keen of craft and high of quality, the mill worked and wove for decades before Gian Ludovico Dini, a chemist from Tuscany, bought the place in 1957 — and set to work positioning the small rural mill on the world stage.

The mill had found itself in a period of financial uncertainty. But, despite having little experience in the fashion industry, Dini was determined to steer Maglificio Dacò through the tough times. Steely-eyed and sharp of mind, he travelled the country — sourcing the finest yarns and fabrics on offer — and began to craft exquisite clothes in Masnago. Soon, the unrivalled craftsmanship attracted the likes of Christian Dior and Balenciaga, and prestigious partnerships were formed.

Several years later, Gian Ludovico Dini’s son, Paolo, found himself in that small sailmaker’s workshop in Maine. He spotted the ‘Paul & Shark’ name and — as a ‘Paolo’ himself — was struck by the elegance, mystery and the grace of such an enigmatic phrase. He adopted it, the brand’s identity grew stronger — and set Paul & Shark onto a course they still sail today.

It’s a course of graceful, sportsmanly luxury. Inspired by yachting and the open sea, the mid-70s saw the brand establish its core image. By 1978, the C0P918 pullover — a sailing sweater packed into a metal tube — had become the signature piece sold by Paul & Shark. And, while the brand has expanded across the world, with more than 280 boutiques in 73 countries, it remains a bastion of typically Italian, progressive design.

How? Simple. Though the brand takes inspiration from its illustrious past — and continues to produce core clothing such as the C0P918 pullover — designers and researchers are constantly striving for new ways to better their collections. From the water and wind-proofing treatment ‘Typhoon 20,000’ to ‘Shark 777’ — the world’s lightest three-layer fabric — all of the jackets, coats and knitwear produced by Paul & Shark are as modern as clothing comes.

"It remains a bastion of Italian, progressive design..."

So don’t be betrayed by the beguiling vintage styling — because these clothes are some of the most technical on the market. Take the ‘E.M.W Shield’ innovation, for example. Paul & Shark have developed pockets with steel-fibre linings to ensure you won’t be affected by the electromagnetic waves emitted by your constantly-carried mobile devices. ‘Three in One Compact Technology’ combines a trio of compacted wool fibres to create stronger, longer-lasting garments. And the brand’s high-performance ethical down is arguably the softest, lightest and most breathable alternative to unsustainable wadding on the market today.

It’s impressive stuff. And the development of this ethical down helps to introduce one of Paul & Shark’s other key aims: reducing any discernible environmental footprint. This eco-push is yet another indicator of how the decades-old brand is confidently remaining relevant in today’s world — with the ‘Save the Sea’ initiative committing to sustainable raw materials that increase efficiency in water and energy consumption.

But the eco-friendly objective hasn’t impacted on the luxury feel. In fact, quite the opposite. With so much money invested in creating sustainable style, Paul & Shark’s clothing has become something of a status symbol across continental Europe. And from shirts and trousers to sweatshirts and jeans, you can also personalise many of the brand’s core pieces — elevating their exclusivity even further.

So what are these core pieces? Paul & Shark has many collections, but several of its signature pieces remain available year-on-year — albeit sometimes tweaked and improved as new fabrics and treatments are developed. The aptly-named ‘Always’ range boasts some treats, not least of all these slick navy sneakers with a subtle shark motif pierced on the profile.

Typhoon Jacket

Always Shoes

Wool Crewneck

The ‘Typhoon’ range is one of the brand’s most extensive, utilising the ‘Typhoon 20,000’ weather-proofing treatment we mentioned above. From parkas to trenches, the brand has coated many jackets with the ultra-thin membrane — but none look as handsome as the chic fur-collared offering above. Or, of course, for the ultimate nod to the Paul & Shark’s yachting inspiration, its wool crewneck is a nautical mainstay — with a touch of velvet to remind you of the brand’s luxury heritage.

Because that is the beating heart of Paul & Shark. It does things properly, it makes things that last — but it also has a certain seafaring flair. There’s a romance in the label, and an adoration for the ocean woven into every luxury thread. That’s why it has endured for over half a century; because every time you pull out a piece of Paul & Shark clothing, you’ll feel like Paolo Dini, discovering that embroidered sail for the very first time…

Want more boating advice? Here’s everything you need to know about chartering a yacht…

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Paul and Shark Field Jacket - Olive

• Now £201.25 £167.71
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Stylist Notes

Paul and Shark have introduced this Field Jacket. Featuring multiple pockets on the front, a zip and snap button closure, long sleeves, a fold away hood and is finished with Paul and Shark branding on the sleeve. 

Product Features

• Multiple pockets on the front
• Zip and snap button closure
• Long sleeve
• Fold away hood 
• Paul and Shark branding on the sleeve
• 65% Cotton/32% Nylon/3% Elastane

This product has not been reviewed yet.

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• Paul And Shark

Discover the Paul & Shark sportswear brand - casual and luxury lines with Mainline Menswear.

Reigning supreme since 1975, shop this sporty brand today. With the latest fabric innovations and strong ties in yachting, Paul & Shark polo shirts and t shirts come in a wide range of colours and cuts to suit every taste.

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Paul And Shark Denim Overshirt Mid Wash Blue

SALE £210.00 £105.00

Paul And Shark Short Sleeved Logo T Shirt Black

SALE £135.00 £69.00

Paul And Shark Landscape T Shirt White

SALE £145.00 £75.00

Paul And Shark Reflective Logo T Shirt Green

Paul And Shark Long Sleeved Logo T Shirt Black

SALE £173.00 £115.00

Paul And Shark Jogging Bottoms Black

SALE £290.00 £145.00

Paul And Shark Short Sleeve Logo T Shirt Navy

SALE £155.00 £79.00

Paul And Shark Short Sleeved Polo T Shirt White

SALE £170.00 £89.00

Paul And Shark Denim Overshirt Light Wash Blue

SALE £210.00 £110.00

Paul And Shark Aqua Interlock Polo Black

SALE £245.00 £129.00

Paul And Shark Short Sleeve Logo T Shirt Blue

SALE £130.00 £89.00

SALE £132.00 £89.00

Paul And Shark Short Sleeve Logo T Shirt Black

Paul And Shark Cotton Short Sleeved Shirt White

SALE £155.00 £95.00

Paul And Shark Save The Sea Jacket Navy

Paul And Shark Half Zip Moon Badge Jumper Navy

Paul And Shark Comfort Rivet Straight Denim Jeans

Paul And Shark Wool Overshirt Khaki

Paul And Shark Short Sleeved Polo T Shirt Navy

Paul And Shark Wool Jumper Navy

Paul And Shark Wool Beanie Hat Navy

Paul And Shark Logo T Shirt Navy

Paul And Shark Panel Sweatshirt Green

Paul And Shark Printed Logo T Shirt Green

Paul And Shark Panel Sweatshirt Black

Paul And Shark Black Rivet Regular Jeans Black

Paul And Shark Crew Neck Sweatshirt Navy

Paul And Shark Polo T Shirt Khaki

Paul And Shark Yachting Polo T Shirt Blue

Paul And Shark Yachting Polo T Shirt Red

Paul And Shark Corduroy Overshirt Grey

Paul And Shark Typhoon Re Jacket Black

Paul And Shark Typhoon Re 4x4 Gilet Blue

Paul And Shark Stretch Logo Sweatshirt Navy

Paul And Shark Techno Full Zip Sweatshirt Black

Paul And Shark Short Sleeved Polo T Shirt Black

Paul And Shark Hybrid Knit Jumper Navy

Paul And Shark Short Sleeved Polo T Shirt Blue

SALE £132.00 £60.00

SALE £130.00 £59.00

Paul And Shark Short Sleeve Knitted T Shirt Green

SALE £110.00 £55.00

Paul And Shark Short Sleeved Logo T Shirt Beige

SALE £130.00 £85.00

Paul And Shark Wool Moon Badge Jumper Black

SALE £335.00 £169.00

Paul And Shark Logo Sweatshirt Green

SALE £230.00 £115.00

Paul And Shark Jeans Light Wash Blue

SALE £225.00 £110.00

Paul And Shark Logo Polo T Shirt Blue

SALE £132.00 £85.00

SALE £126.00 £75.00

Paul And Shark Corduroy Overshirt Cream

SALE £245.00 £125.00

Paul And Shark Short Sleeved Logo T Shirt Khaki

Paul And Shark Cotton Long Sleeved Shirt Blue

SALE £175.00 £89.00

Paul And Shark Short Sleeved Logo T Shirt Grey

SALE £130.00 £65.00

Paul And Shark Short Sleeve Knitted T Shirt Blue

Paul And Shark Logo Hoodie Black

SALE £320.00 £159.00

SALE £175.00 £85.00

Paul And Shark Typhoon Overshirt Navy

SALE £435.00 £219.00

Paul And Shark Hybrid Knitted Jumper Navy

SALE £725.00 £365.00

SALE £190.00 £99.00

Luxury sailing brand - Paul and Shark

The Paul and Shark clothing brand is now well known for quality, style and elegance. From humble roots in Italy, Paul & Shark's signature sailing knitwear is now instantly recognisable the world over. These days, Paul and Shark create smart casual, sportswear and luxury garments, combining technical fabrics with stylish elegance. Shop the new season collection with next day (UK) delivery from Mainline Menswear.

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Paul and Shark

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